Creating Opportunities from the Toxic Misperceptions of Environmental Risk Management
What are the toxic misperceptions held by insurance producers and how can you use them to your competitive advantage?
Extraordinary new business production opportunities are created by common misperceptions about environmental risks and insurance. The biggest challenge for new business producers is how do you create a competitive advantage in a business where your competitors likely have forgotten more than you have had time to learn in the insurance business. There are few lines of coverage where that deep experience of the incumbent agent works against them. Environmental insurance is one place where that holds true.