from the epidemic of COVID-19 The past has changed everything. which affects the tourism industry the most with lockdown measures in each country causing business disruption because not everyone can travel Even now the situation is starting to unravel. Many countries have begun easing lockdown measures. But the trend of tourism booming again is still difficult. As long as no vaccine has been discovered In addition, the behavior of consumers has changed. Therefore, business owners have to find new channels. To build confidence that tourism after covids can move forward
Short trips, the hot new trend of post-COVID tourism
Data from the Krungthai Compass Research Center found that people’s travel behaviors have changed. Until a new trend in tourism has emerged, with people traveling to nearby places. focus on nearby provinces or a staycation vacation that has come back to be popular again Because it saves money, takes less time, doesn’t need to plan a trip like in the past There is also a McKinsey survey on Chinese tourists. It indicates that 55% of Chinese tourists have a greater desire to travel domestically. Demonstrates a change in behavior. This is a result of economic conditions and concerns about the spread of COVID-19. Causing me to not dare to travel abroad
From the above information It can be considered a new and challenging problem for the tourism industry that must adapt to keep up. Therefore, if business owners want to adapt to expand their customer base and meet the needs of post-COVID tourism can be done as follows
Tips to expand customer base in travel after covid
Cleanliness and Safety COVID-19 has made it clear that people are becoming more aware of their safety. and changing behaviors by focusing on health and cleanliness For this reason, entrepreneurs must focus on cleanliness as the first priority, such as cleaning public areas. Every 1 hour inside the accommodation, staff must wear masks at all times. and social distancing to build confidence for
touristsThe slowdown in the economy in recent months Many people began to tighten their belts and spend more cautiously. Traveling is probably the last option that comes to mind, and lowering prices is one of the secrets that business owners can attract to travelers, such as converting from short-term stays to monthly breaks. Or make promotions for cheaper nights to make them more accessible in a recession. And don’t forget to highlight the highlight of the accommodation. Especially if there is a location near the city, it can be used as a selling point for convenient transportation to attract tourists.
Look for new travel trends.adjusting the business to meet the needs of consumers It has been proven to be a key factor in ensuring every business survives in a crisis situation. Especially the tourism business after COVID has made tourists change their travel behaviors. Until becoming a travel trend in 2020, the travel trends that are expected to be popular after COVID-19 include:
health tourism When people turn to care more about health and safety. Have a shorter travel plan As a result, this type of tourism has gained attention. The tourism business may focus on organizing health programs. Eating clean or super food, yoga classes, spa and detox to rejuvenate the body and /xn--72c5ab8bza6azdwe3cf.cc mind, etc., can also attract the attention of tourists. Plus, our country has a specialty in health services that are known around the world and are widely accepted. There is also information from the Kasikorn Research Center that health tourism has continued to expand. Call it a supplement that helps make a difference to the business. If taking this trend as a selling point in the future
adventure travel When quarantine means everyone stays at home Working from home hasn’t traveled anywhere in the past few months. Therefore, there is a need to travel to relax. Do challenging activities like adventurous excursions that take in the scenery. breath of fresh air This form of post-COVID tourism is less risky than traveling indoors and in crowded places.
ecotourism Nowadays people live in a polluted urban society. various smoke Not as close to nature as it should be to behave naturally longing. want to travel as close to nature as possible making this form of tourism popular The business owner may target the elderly. family and friend groups
Build business alliances This method is one of creating new opportunities. that answer more questions than before to enhance service and create a new experience for tourists It also creates added business value. for example The hotel business may partner with the healthcare business. or a booking application for customers to receive special privileges in their stay This increases the chances of staying more. and comprehensively respond to consumer groups.
Adjust the marketing model.Because the new generation has more behaviors of using and consuming social media. Plus, in the past, many accommodations have come together to make the most of the crisis by renovating. improve the place accommodation interior including more modern services Therefore, the last trick to expanding your customer base in post-COVID travel is to adjust your marketing model. By using an online channel marketing model by creating video content to promote and update the location, influencers may be used to help promote in Live format to create a fresh experience. and stimulate the decision of the target tourists to come back again